Holco. HOLCO LAB — AEOBRAND
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Silent brands. Loud AI.

48% of French people now use generative AI. Three brands capture the citations that matter. The rest is invisible. We measure exactly where yours stands.

Read our latest sector analysis → or request your brand's diagnostic

— 01 / MANIFESTO HOLCO LAB / 2026

SEO measured clicks.

AEO measures answers.

Your product page does not matter if AI does not know you exist.

One promise: be the answer.

— 02 / WHY THIS MATTERS — THE NUMBERS

AI is not a future channel. It's already here.

48%

FRENCH PEOPLE USE GENERATIVE AI

ARCEP / ARCOM 2026

−61%

ORGANIC CTR DROP WHEN AI OVERVIEWS APPEAR

SEER INTERACTIVE · SEPT 2025

25%

OF SEARCH TRAFFIC SHIFTING TO AI BY END OF 2026

GARTNER PREDICTS 2024

Not a future trend. A measurable shift already underway.

— 03 / WHAT WE MEASURE — THREE SIGNALS
A / SHARE OF AI VOICE

Presence.

Percent of shopping queries where your brand is cited across engines.

B / RANK

Position.

Average rank when cited. First cited wins the sale.

C / AUTHORITY

Why.

Which editorial sources drive AI recommendations about your brand.

— 04 / WHAT YOU GET — 12-PAGE REPORT

A single report that turns AI noise into strategic signal.

Every diagnostic is a complete editorial document: positioning, rank analysis, per-engine breakdown, authority map, prompt-level performance, and two concrete strategic moves. Delivered as a confidential URL or downloadable PDF.

  • ●12 pages · editorial long-form
  • ●1,710 AI responses analyzed
  • ●47 brands benchmarked
  • ●190 shopping queries
  • ●Updated weekly
AEOBrand report mockup — Caudalie Your brand AI VISIBILITY DIAGNOSTIC · APRIL 2026 20.0% SOV · #2 OF 47 — 01 / POSITION SoV RANK CONSENSUS AUTHORITY ATTRS — 02 / LEADERBOARD Competitor A 43% Your brand 20% Competitor B 17% Competitor C 12% Competitor D 10% CONFIDENTIAL · HOLCO LAB
— 05 / HOW AI SEES YOUR BRAND — REAL EXAMPLES

We capture every sentence, extract every signal.

Three real examples from our skincare corpus (brand names anonymized) show how AEOBrand turns AI answers into structured intelligence.

WHEN ASKED ON CHATGPT

"Meilleure crème anti-âge bio française"

IT ANSWERS

"[BRAND A]'s [PRODUCT] range stands out for its plant-based actives and French heritage in [SPECIFIC ACTIVE]…"

WE EXTRACT
  • RANK: #2
  • ATTRIBUTES: plant-based, French, heritage
  • RECOMMENDATION: global
WHEN ASKED ON GEMINI

"Skincare routine for sensitive mature skin"

IT ANSWERS

"For sensitive mature skin, consider [BRAND B]'s clinical formulations, particularly [PRODUCT LINE] which targets…"

WE EXTRACT
  • RANK: #1
  • ATTRIBUTES: clinical, sensitive, mature
  • SOURCES: doctissimo.fr, marieclaire.fr, topsante.com
WHEN ASKED ON CLAUDE

"[Brand A] vs [Brand B] for anti-aging"

IT ANSWERS

"While both brands excel in French skincare, [BRAND A] focuses on [POSITIONING A] while [BRAND B] emphasizes [POSITIONING B]…"

WE EXTRACT
  • RANK: comparative
  • ATTRIBUTES: heritage vs clinical
  • RECOMMENDATION: comparison
— 06 / COVERAGE — LIVE SCOPE
A / SKINCARE

Anti-age serums, creams, actives.

47 brands tracked. 570 shopping queries.

Updated weekly.

B / COLLAGEN

Beauty-from-within supplements.

21 brands tracked. Coming: 190 queries.

Q2 2026.

— COMING NEXT

Hormonal health. Feminine hygiene. Haircare. Sexual wellness.

— 07 / THREE LAYERS — FROM REPORT TO ALERT

Start with a diagnostic. Scale to continuous intelligence.

— 01 / THE REPORT

Diagnostic.

ONE-SHOT · PDF DELIVERABLE

12-page editorial report analyzing your current AI visibility across ChatGPT, Gemini and Claude. Delivered as a confidential URL. Perfect for quarterly strategic reviews.

available now

— 02 / THE DASHBOARD

Monitoring.

LIVE · 12-WEEK TRENDS

Real-time dashboard tracking Share of AI Voice evolution. See how your brand moves week-by-week. Drill down by engine, by prompt type, by competitor.

Q2 2026

— 03 / THE ALERTS

Signal.

WEEKLY DIGEST · THRESHOLD ALERTS

Automated notifications when your SoV drops, when competitors surge, or when new editorial sources emerge. Know before your market knows.

Q3 2026

— 08 / HOW IT WORKS — THREE ENGINES, 570 QUERIES

Zero ads. Zero partnership bias. Just what the machine actually says.

We run 190 shopping queries per category, across ChatGPT, Gemini and Claude, three runs each. Claude extracts brand mentions, rank, sentiment and editorial sources.

Every quarter, the index refreshes. Every brand gets a private diagnostic.

  • CLAUDE SONNET 4.5
  • GPT-4O
  • GEMINI 2.5 FLASH
— 09 / WHY AEOBRAND  

Not another dashboard.

Not an SEO tool pretending to do AEO. The two disciplines operate on different logic — clicks versus answers, keywords versus context.

Not a US product guessing about French brands. We track what French consumers actually ask in French, on brands they actually buy.

Not a dashboard with 40 metrics nobody reads. One report. One conclusion. One strategic move per quarter.

Brands cited in AI answers earn +35% more organic clicks than those that aren't. The visibility gap has become a revenue gap.

Seer Interactive 2025 — 3,119 queries analyzed

Built by HolCo Lab. A strategic collective serving e-commerce and DTC brands since 2018.

— 10 / GET IN TOUCH  

Want your brand's diagnostic? Write.

alan@holco.co